Words That Win Clients
COPYWRITING = The art of selling by means of the written word.
Copywriting can be defined variously. Personally, I understand it as the process of creating effective, persuasive and functional texts, generally sales-oriented. Copywriting comes into play when translating regular text into the language of marketing and advertising, i.e. the language that effectively helps sell products and services to prospective customers and establish and maintain a relationship with them.
Copywriting involves creating texts for marketing, containing a certain message intended for the customer (or to turn a person into a customer, convert a alead into a sale). A good copywriter not only has to be fluent in the language but also know the basics of sales psychology. In other words, you must know how to sell, and for that you also need to know the product or service, the target customer and the communication strategy adopted by the organisation, among other things that are of strategic and tactical importance to sales, marketing and customer relationship management.
Copywriting includes product and company naming, creation of catchphrases and advertising slogans, advertisements and advertising campaigns, preparation of content used in newspaper, radio, television advertisements and any other promotional materials, such as websites, catalogs, brochures, leaflets, writing sponsored articles, SEO texts and positioning phrases, creating advertising offers, requests for proposals, branding, and more, with new channels emerging every day.