+48 669 406 753 / +34 693 860 693


Professional copywriting, content writing, marketing, advertising, and branding services in Polish, Spanish, English, and Lithuanian.

The Powerful Copywriting Is a ‘Secret Weapon’ of Success

Words That Win Clients

COPYWRITING = The art of selling by means of the written word.

          Copywriting can be defined variously. Personally, I understand it as the process of creating effective, persuasive and functional texts, generally sales-oriented. Copywriting comes into play when translating regular text into the language of marketing and advertising, i.e. the language that effectively helps sell products and services to prospective customers and establish and maintain a relationship with them.

          Copywriting involves creating texts for marketing, containing a certain message intended for the customer (or to turn a person into a customer, convert a alead into a sale). A good copywriter not only has to be fluent in the language but also know the basics of sales psychology. In other words, you must know how to sell, and for that you also need to know the product or service, the target customer and the communication strategy adopted by the organisation, among other things that are of strategic and tactical importance to sales, marketing and customer relationship management.

          Copywriting includes product and company naming, creation of catchphrases and advertising slogans, advertisements and advertising campaigns, preparation of content used in newspaper, radio, television advertisements and any other promotional materials, such as websites, catalogs, brochures, leaflets, writing sponsored articlesSEO texts and positioning phrases, creating advertising offers, requests for proposalsbranding, and more, with new channels emerging every day.

In the virtual world your potential customers can only know what you let them read!

Make sure you have the powerful message

that will not only reach their minds,

but also touch their hearts.

Why is it important to do market research before preparing content?

The role of a copywriter is to go beyond regular writing intended for ordinary communication, instead achieving functional goals such as generating leads, encouraging interest, stimulating engagement, calling for action, and generally having sales in mind. Before starting to prepare content, it is extremely important to do or obtain market research and assemble all the necessary information about one’s own company (this involves some introspection and self-definition for the company as a corporate “person”), its products and services, and also competitor companies and their products, and more importantly the target audience with all of its relevant characteristics, of which we today distinguish quite a considerable number, as marketing is becoming more and more professionalized and data-driven. Copywriters really need to get as much information about the intended recipient of their text as possible — and this is called profiling — what is the recipient’s age? social status? spending limits? interests?, needs?, typical behaviour?, and more. A very different language is used when creating content for housewives, different for children, and different for high-level managers, especially in their role as B2B decision-makers (often in committees). Different strategies are used for selling basic everyday products, and different for luxurious holiday trips for the whole family. Failure to identify and understand the target audience may result in creating content that fails in its role — fails to win you more clients and grow your sales, strengthen your brand, improve your market share… perhaps all at once. Are you surprised? Not having done one’s homework typically sets one up for a rude surprise.

Matthew asks: “I’m a professional graphic designer with a university degree, and an absolute passion for design. Design is my true love. Although I’m really good at what I do and every single day for a long time I’ve been sending out e-mails to important people in the industry, trying to convince them to use my services… I hardly get any response! I’m having such a hard time finding any potential clients that I’ve even started to consider changing my profession… Is it the job market that has gone completely nuts or is there something wrong with me? Why am I so spectacularly failing?!”

Magda responds: Please do not waste any more of your time writing e-mails! E-mails are boring! Busy entrepreneurs rarely have time to read them and see roughly 90% of inbound mail as spam. Let me quote Rand Fishkin, CEO and Founder of Moz: “Best way to sell something – don’t sell anything. Earn the awareness, respect, and trust of those who might buy.” I think these words perfectly capture how effective marketing looks like today. The best marketing does not feel like marketing. Getting your clients to want to engage with you and buy from you, not spamming them with e-mail offers, is the benchmark of what you are aiming to achieve. Marking your presence online with strong and powerful content is essential for the success of your business in today’s saturated market in which potential buyers are bombarded with sales messages every minute and necessarily distrustful of them.

Santiago asks: “I’m a professional copywriter born, educated, and living in Mexico. Should I accept copywriting jobs targeted at Spanish customers in Spain?”

Magda responds: What you have to bear in mind is that there are significant differences between Spanish used in Mexico and Spain, not to mention cultural and ideological differences. Mexican Spanish has become more heavily influenced by English in the form of anglicisms (words borrowed from English) and code-switching (alternating between languages), whereas Spain’s Spanish has remained more resilient. Yes, you can really feel this difference. I am not suggesting you should reject those proposals, but I just want to make it extra clear that a Spain-Spanish-speaking customer needs to be addressed in a different way than a Mexico-Spanish-speaking customer. Otherwise, you run a high risk of alienating your potential customers, rather than successfully calling them to take the action you want them to take and getting them to trust you and believe you. From my experience, I know that people tend to be skeptical of or resistant to messages that sound alien or odd to them.

Examples of my copywriting work:

    • Producing a large amount of articles in Polish for a well-known financial brand.
    • Working as a Content Editor for Intercom Empresas and administrating Polish web portals about catering, aesthetic medicine, and moving companies.
    • Preparing content for beginners, intermediate, and advanced level Spanish language classes at Brown University and Iowa State University of Science and Technology in the U.S., including “Business Spanish” and “Spanish for Professionals” courses.

Magda worked with me for one year and half in a content creation project for a financial brand. During all this time, she produced a huge amount of high quality Polish articles, always with a precise and accurate style and exceeding the expectations. Besides, she proved her multitasking capabilities, managing several assignments at the same time, and excelling in providing a really good service. To sum up, if you are looking for a top performing writer, translator or interpreter, you should count on her. You’ll never regret it!

Gema Diego Sánchez,
Journalist at Súmate Marketing Online, Web Content and Inbound Marketing

It is my immense pleasure to recommend Magdalena Baranowska. She has collaborated for Intercom Empresas (Grupo Intercom, Barcelona based venture capital firm) as a Content Editor for almost 1 year and we are completely satisfied with the work provided by her. I consider Magdalena Baranowska to be a confident worker, and a highly versatile, patient and motivated person, with strong ability to learn. I feel confident that she will succeed in her future jobs. It is for these reasons that I strongly recommend Magdalena Baranowska without reservation.

Toni Montenegro Saiz,
Content Manager at Intercom Empresas – Grupo Intercom

Sound interesting? Let’s schedule our first call to discuss how I can help you with copywriting services!


error: Content is protected !!